FMCG Marketing Summit 2018

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    Programme

     

    At the summit, you will experience a dynamic programme delivered by esteemed professionals like you. Compelling speakers and dynamic moderators are carefully selected to prompt discussion and challenge the status quo. All summit sessions take place behind closed doors.

    A result of ongoing dialogue with your peers, the summit agenda is aligned with the most relevant market developments. Key topics for 2017 included:

    • The Effective Multichannel Strategy – Winning over today’s empowered consumers with a powerful combination of marketing channels delivering real value to customers and the business
    • The Moment of Truth – Facing fundamental brand choices in terms of politics, ethics, and honesty to choose your brand stand amidst socio-political events and trends
    • Driving Relevance & Innovation – Staying ahead and remaining relevant in future markets by predicting consumer, market and technology trends through integrated research
    • Keeping the Entrepreneurial Spirit Alive – Embracing disruptive thinking, speeding up flexibility and fostering action to overcome barriers to change and advance competitiveness
    • Riding the E-Commerce Wave Now – Taking action and capitalising from e-commerce and social commerce strategies reinventing the path to purchase for consumer goods
    • Building a Lean Insights Factory – Choosing what consumer data to keep or discard to uncover essential insights and translate them into cost-effective, high-impact marketing strategies
    • Igniting the Marketing Team’s Superpowers – Building competitive advantage by acquiring top talent and strengthening internal competencies that drive innovation, results and revenue

     

    Keynote Presentations

    Keynote presentations offer a motivational and entertaining perspective on fundamental issues challenging management. The achievements of our Keynotes and their pioneering endeavors directly influence your job today. Delivering thought provoking and frank accounts of their experiences, our Keynote presenters give you the drive to develop forward-thinking ideas and strategies for your organization.

    Panel Discussions

    In addition to the traditional session format, panel discussions have been organized to give you multiple perspectives on a topic. The panel is composed of industry practitioners ready to share their ideas and debate strategic issues. As an attendee, you are encouraged to put forward your ideas, opinions and opposing arguments, creating a truly interactive Summit.

     

    Think Tanks

    Join a select group of industry peers setting the tone, pace and goals of your chosen topic in a professionally facilitated environment. Participant numbers are strictly limited, ensuring all have the opportunity to share their problems and solutions to commonly shared professional challenges. Topics for discussion are selected from industry feedback received during the development of the Summit Program.

     

    Speaker Videos